Great piece on Momentum from Seth Godin’s free What Matters Now ebook:

Malcolm Gladwell says it takes 10,000 hours of practice to become an “Outlier.” He is, of course, right. My mother says practice makes perfect. She is, of course, right. A billionaire friend once told me to read one of the best stories on successful living, The Tortoise and the Hare. He says, “Every time I read that book, the tortoise wins. Slow and steady wins the race.” He is, of course, right.

Whether it is branding or wealth building, I call it the Momentum theorem.

FOCUSED INTENSITY over TIME multiplied by GOD equals Unstoppable Momentum.

Not many people in our A.D.D. culture can stay FOCUSED, but those who can are on their way to winning. Add to the focus some serious pull-your-shirt-off-and-paint-yourself-blue-at-the-football-game INTENSITY, and now you have a person
who is a difference-maker. But very few companies or people can maintain that FOCUSED INTENSITY over TIME. It takes time to be great, it takes time to create critical mass, it takes time to be an “overnight success.” Lastly, you and I are finite, while GOD is infinite. So, multiply your efforts through Him and watch the areas of your life move toward winning like never before.

Dave Ramsey is a nationally syndicated radio talk show host, best-selling author of the Total Money Makeover, and host of the Dave Ramsey Show on the Fox Business Network.

My favorite line: “…it takes time to be an ‘overnight success.'” Truer words were never spoken.

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