You’ve heard of Pixar, right?

How about the documentary titled The Pixar Story? If you haven’t seen it yet, find it, and watch it as soon as you can (hint: look on select Wall•E DVD/Blu-Ray discs). The Pixar Story is a great doc about Pixar’s epic struggle to become what they are today. I think its safe to say that most folks probably think of Pixar as an overnight sensation that hit it big with their first feature film, Toy Story. That’s what I thought, too. I didn’t know how wrong I was until I saw this enlightening film about one of the most storied companies in our recent history.

What strikes me most is the amount of passion, vision, and pure perseverant love the Pixar folks have for what they do. They aren’t going to a job every day. They are doing what they love. They believe they are doing something that is making a real difference in peoples lives. Its no wonder they have been so successful at making their films.

“Pixar is seen by a lot of folks as an overnight success. But, if you really look closely, most overnight successes took a long time.”

- Steve Jobs, Pixar

Steve, no doubt, was a huge asset in the key moments of Pixar’s development. He spearheaded the IPO, giving pixar the real legs they needed to make it in the big time.

“We learned the important thing is not the idea, the important thing is the people. It’s how they work together, who they are that matters more than anything else.”

- Ed Catmull, Pixar

Difficult to argue with that philosophy. It’s hard to imagine a company with this type of outlook not having bucketloads of culture and passion.

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